Tradition, Innovation and Quality. Made in Germany. The original idea and first prototype was made of wood and hand made in Germany. This, the world’s first retractable dog leash, was inspired to provide an easier way to control your dogs on leash while simultaneously giving them the freedom of movement. flexi, the company, was founded in 1973 and is currently based outside of Hamberg, Germany. Today employing more than 300 people - dedicated engineers, designers, technicians and business people - the flexi workforce is motivated by the flexi philosophy of values (such as diligence, honesty and trust) and their success is based on 40 years of the manufacturer’s experience and is continually being reaffirmed by the growing customer base. flexi products are now distributed to 90 countries world-wide.